Paid Media

GoogleAds

I’ve managed Google Ads for a wide range of brands across multiple industries, consistently achieving ROAS levels they hadn’t been able to reach with external agencies. I’ve also overseen agency partnerships from the inside—selecting the right teams, holding them accountable, and ensuring they deliver on key performance targets. For brands new to Google Ads, I’ve built campaigns from the ground up, helping them quickly gain top market share in their category. I specialize in crafting high-converting ad copy that drives clicks and conversions.

TikTok Ads

I have managed top brands’ TikTok advertising, from creating campaigns, to sourcing creatives through my affiliate network, TikTok One and TikTok Creative Challenge campaigns, resulting in over a 2 average ROAS, with $0 spent on creatives. These creatives produced high-converting campaigns with ads that seemed like organic content.

Meta Ads (Facebook & Instagram)

I have extensive experience with Meta advertising across Facebook and Instagram, running all types of campaigns—from conversion-focused to lead generation and retargeting. I’ve also overseen multiple agencies, ensuring they deliver top-tier results and consistently hit performance goals.