Website Projects

NatureWise

As the Marketing Director, I led the complete retheming and relaunch of our Shopify website, overseeing every stage of the project from concept to execution. I directed the successful launch, design, and development of the site, ensuring an elevated user experience and stronger brand presence online. I selected and managed the web development agency, who handled code-level customizations, while I personally executed much of the work within Shopify itself. This included migrating the site to Shopify 2.0, transitioning from Recharge Checkout to Shopify Checkout, and implementing the new Shopify Checkout Extensions to replace legacy checkout flows. The result was a faster, more modern, and conversion-optimized platform that significantly improved site performance and supported the brand’s growth goals.

Smarter Nutrition

As Marketing Director, I spearheaded the end-to-end retheme and relaunch of a high-performing Shopify website, where the majority of revenue was driven by subscribers using Recharge. I led the project from strategy through execution—owning the design direction, site performance optimization, and the overall user experience. I carefully selected the development agency, who supported custom coding needs, while I handled the bulk of the implementation within Shopify, including the migration to Shopify 2.0 and the transition from Recharge Checkout to Shopify Checkout with Checkout Extensions. Additionally, I curated and managed the full tech stack, selecting all supporting apps to ensure seamless functionality and scalability. This comprehensive overhaul resulted in a more modern, subscription-friendly storefront that strengthened the brand’s digital presence and operational efficiency.

Platform Migration to Shopify

At a fast-paced biotechnology company, I directed the full replatforming of our ecommerce site from Magento to Shopify, completing the project in under six months. I led cross-functional collaboration between internal stakeholders and our in-house development team, and 7 different business units within the company. I defined the platform strategy, guided the user experience and design direction, and ensured that the migration supported the complex needs of our industry, including regulatory considerations and customer education. By aligning technical execution with business goals, we successfully launched a faster, more scalable Shopify site that improved usability, streamlined operations, and and increased online revenue over 45%.